Daytona Beach, Florida – National Association for Stock Car Auto Racing, LLC (“NASCAR”) today announced it will hold a first-of-its-kind in-season tournament for the NASCAR Cup Series™ in 2025. The seeding for the bracket-style head-to-head event across TNT Sports’ full five-race schedule will be set by results from the final three races that will air on Prime Video.

 

“With the launch of our new media rights partnerships in 2025, we were excited to partner with Prime Video and TNT Sports to collaborate on fan engagement concepts that drive storylines in our sport and innovation from a production perspective,” said Brian Herbst, NASCAR SVP, Media and Productions. “The idea of an in-season tournament has been discussed within the NASCAR industry and as we started to focus on adding promotional elements that drive interest throughout the season, we were excited by the opportunity to leverage the marketing weight of Amazon and TNT Sports to bring this concept to life.

 

“Having head-to-head driver matchups for each one of TNT’s NASCAR Cup Series races will add a compelling fan engagement element across media platforms like TNT, Bleacher Report, House of Highlights, and NASCAR digital platforms.”

 

All drivers are eligible for the seeding races which will take place during the final three races of Prime Video’s coverage of the NASCAR Cup Series. The top 32 drivers based on the seeding events, will become eligible for the in-season tournament competition. Bracket seeding will be established by best finish in each race over the three races with the tiebreakers determined by the next-best finish, followed by season points position.

 

The tournament kicks off with the first event in the TNT Sports portion of the NASCAR Cup Series season. Drivers will compete head-to-head with the higher finishing driver of each race advancing over five rounds. The winner of the tournament will receive a $1 million prize.

 

“It’s never been a better time to be a fan of motorsports, and this new first-ever in-season tournament will bring a new competitive dynamic to NASCAR’s summer race weekends,” said Craig Barry, Executive Vice President and Chief Content Officer, TNT Sports. “TNT Sports has always been at the forefront of creativity and innovation, and NASCAR is a perfect partner to bring this vision to life across our networks and platforms.”

 

“We’re excited to be part of NASCAR’s first in-season tournament next season,” said Charlie Neiman, Head of Sports Partnerships, Prime Video. “This tournament will showcase the league’s ability to drive innovation and engage fans with increased competition during a key part of the NASCAR schedule.”

 

In November 2023, NASCAR reached new seven-year media rights agreements for the NASCAR Cup Series with four best-in-class distribution partners – FOX Sports, NBC Sports, Amazon’s Prime Video and TNT Sports, a division of Warner Bros. Discovery – to deliver live coverage of all 38 NASCAR Cup Series races, beginning in 2025 and extending through the 2031 season.

 

Prime Video and TNT Sports will evenly split a series of 10 midseason races. Both also own the exclusive rights to select practice and qualifying sessions for the NASCAR Cup Series schedule through 2031.

 

NASCAR’s first fully direct-to-consumer partner, Prime Video will stream practice and qualifying live for the first half of the season through their last race of the midseason series with the exceptions of the Busch Light Clash, DAYTONA 500® and NASCAR All-Star Race™, which remain on FOX Sports.

 

TNT Sports will initiate its coverage with the next five midseason races, all part of the NASCAR Cup Series in-season tournament, simultaneously broadcast live on TNT and streaming on the B/R Sports Add-On on Max. Practice and qualifying for the remainder of the season will stream on Max and air on truTV.

 

The National Association for Stock Car Auto Racing, LLC (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States and owner of 14 of the nation’s major motorsports entertainment facilities. NASCAR sanctions races in three national series (NASCAR Cup Series™, NASCAR Xfinity Series™, and NASCAR Craftsman Truck Series™), four international series (NASCAR Brasil Sprint Race, NASCAR Canada Series, NASCAR Mexico Series, NASCAR Whelen Euro Series), four regional series (ARCA Menards Series, ARCA Menards Series East & West and the NASCAR Whelen Modified Tour) and a local grassroots series (NASCAR Advance Auto Parts Weekly Series™). The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. NASCAR also owns Motor Racing Network, Racing Electronics, and ONE DAYTONA. Based in Daytona Beach, Florida, with offices in five cities across North America, NASCAR sanctions more than 1,200 races annually in 11 countries and more than 30 U.S. states.

 

For more information visit www.NASCAR.com and www.IMSA.com, and follow NASCAR on Instagram, YouTube, Facebook, X and Snapchat.

 

TNT Sports is a global leader in the delivery of premium sports content. The TNT Sports U.S. portfolio includes expansive, multi-platform partnerships with the National Basketball Association, Major League Baseball, the NCAA Division I Men's Basketball Championship, National Hockey League, United States Soccer Federation and NASCAR (coming in 2025). Owned and operated platforms are highlighted by Bleacher Report, the #1 digital destination for young sports fans, along with House of Highlights, HighlightHER, Golf Digest, and a full suite of digital and social portfolio brands. Additionally, TNT Sports co-manages NBA Digital — comprised of NBA TV, NBA.com, NBA LEAGUE Pass, the NBA App and NBAGLEAGUE.com — as well as NCAA.com and NCAA March Madness Live. TNT Sports in Europe and the Republic of Ireland includes partnerships with the NBA, Premier League, UEFA Champions League, UEFA Europa League, UFC, WWE and more, as well as much-loved brands Eurosport, Global Cycling Network (GCN), Global Mountain Bike Network (GMBN) and multi-sport programming and content on discovery+ and Discovery's free-to-air TV networks.

 

Prime Video supports a growing lineup of live sports globally, including Thursday Night Football, NASCAR, the New York Yankees, Seattle Kraken, Overtime Elite, and Premier Boxing Champions in the United States; the NWSL, the WNBA, and ONE Championship in the United States and Canada; NHL in Canada; UEFA Champions League football in the United Kingdom, Germany and Italy; Roland-Garros and Ligue 1 in France; New Zealand Cricket in India; as well as Copa do Brasil football and the NBA in Brazil. While availability varies by marketplace, fans can also subscribe to streaming services such as Sportsnet, Eurosport, FOX Sports (Mexico), Viaplay Sport, MLB.TV, NBA League Pass, NBA TV, DAZN (Germany and Spain), and Premiere FC (Brazil) through Prime Video Channels. This is in addition to a selection of Amazon Original sports documentaries including Kelce, Bye Bye Barry, Coach Prime, Giannis, and the Amazon Original All or Nothing franchise.

 

Mirabel, Quebec - Allrem Racing, the auto racing division of Allrem Sports and Entertainment is proud to announce the debut of Steve Côté in the upcoming NASCAR Canada Series presented by Evirum and Pinty’s season opener during the Castrol Victoria Day Speedfest at Canadian Tire Motorsport Park on May 17-18-19.

 

Montreal native Steve Côté will be revving up the engines of the Allrem Racing No. 29 car, with none other than his brother, Jonathan Côté, steering the team as Crew Chief. This dynamic duo promises to ignite the tracks with their fiery passion and unyielding determination. Earlier this year, Allrem Racing proudly unveiled Evirum and the Bare Knuckle Fighting Championship (BKFC) as its primary sponsors, symbolizing the beginning of a new collaboration that transcends the traditional boundaries of racing.

 

“We are thrilled for the Allrem Racing Team first ever race. Our racing team, under the leadership of Jonathan Côté, has worked countless hours to get the car ready for this NASCAR Canada season opener. Collaborating with two passionate brothers who embody an unparalleled love for racing, will be an extraordinary experience. They are great ambassadors of the Allrem Racing Program” said newly appointed President of Allrem Sports and Entertainment, Erik de Pokomandy, a veteran in the racing world. “Thanks to the support of our sponsors Evirum and BKFC for making this a reality''.

 

Jonathan Côté, a familiar face in motorsport, brings a wealth of knowledge and experience as Crew Chief, having worked alongside numerous esteemed drivers in the past. Now, he joins forces with his brother, Steve, to conquer new horizons and push the boundaries of racing excellence.

 

The NASCAR Canada Series presented by Evirum and Pinty’s is all set to kick off the excitement on May 17-18-19 at the legendary Canadian Tire Motorsport Park in Bowmanville, Ontario. Get ready to witness history in the making as the Côté brothers and Allrem Racing roar into action together for the first time.

 

The full NASCAR Canada Series presented by Evirum and Pinty’s Schedule can be found here.

 

About Allrem Sports and Entertainment Allrem Sports & Entertainment, a company of Allrem group of companies, is the powerhouse behind all sports and entertainment endeavors within the Allrem group of companies, with a strategic focus on ensuring optimal business development, brand awareness, and marketing opportunities for the entire Allrem group of companies and its partners.

 

Through the collective power of its diverse subsidiaries (Allrem Racing, BKFC, Les Pétroliers du Nord), Allrem Sports & Entertainment delivers unparalleled value to its sponsors and the Allrem group of companies. We provide our partners with business development opportunities, corporate hospitality programs, targeted brand awareness initiatives and innovative sponsorship activations. We ensure that all our partners receive maximum exposure and tangible returns on their investment to meet their objectives. 

 

Learn more at allremsae.com

 

Evirum, part of the Allrem group of companies, is a Canadian residual materials management brokerage offering eco-responsible solutions across North America to minimize environmental impact and promote recycling and other innovative practices. 

 

Evirum is committed to providing companies, events and industries with the best sustainable practices and services. Learn more at evirum.com

 

Bare Knuckle Fighting Championship (BKFC), the World's Fastest Growing Combat Sports Promotion, in which Allrem is a shareholder, is the first entity sanctioned to hold regulated bare-knuckle events in the United States since 1889. BKFC is based in Philadelphia (PA) and headed by President and Founder David Feldman. Learn more at bkfc.com

Indianapolis, Indiana – The 2024 Chevrolet Corvette E-Ray 3LZ coupe – the quickest production Corvette in history – will lead the field to the green flag for the 108th Indianapolis 500 presented by Gainbridge on Sunday, May 26 at Indianapolis Motor Speedway.

 

Designed for year-round performance, the Corvette E-Ray and its electrified All-Wheel Drive (eAWD) capability is up for any challenge, and the exterior and interior of the Corvette E-Ray will be on full display as the car fulfills responsibilities on and off the track.

 

“We are proud to announce the E-Ray, which is the first electrified and quickest production Corvette ever, will be pacing the 108th Running of the Indianapolis 500,” said Scott Bell, global Chevrolet vice president. “As we often say, Chevrolet and INDYCAR share the same spirit of competition and performance-oriented, cutting-edge technology, making E-Ray the perfect fit to pace this year’s race.”

 

The Corvette E-Ray is the only sports car pairing two separate propulsion systems to provide naturally aspirated V-8 power with electrified responsiveness powered by eAWD, making it one like none. A 6.2L V-8 is complemented by the electric motor that channels an additional 160 horsepower and 125 lb-ft of torque through the front wheels for 655 combined horsepower.

 

The addition of the electric drive unit helps the E-Ray achieve incredible acceleration – from zero to 60 mph in 2.5 seconds before breezing through the quarter-mile in 10.5 seconds. Stealth Mode enables the Corvette E-Ray to drive on electric power for up to 4 miles at speeds up to 45 mph.

 

The Corvette E-Ray features a host of functional design elements, adding wider fenders, quarter panels and fascias. The result is a sleek, sculpted presence with a number of aerodynamic and performance benefits. Standard ground effects and spoiler contribute further to its aerodynamic prowess, while matching body-color accents provide a refined look.

 

Arctic white exterior paint and two-tone jet black and natural interior accents, inspired by fighter jets, pair nicely with the Indianapolis 500 logos on the Pace Car. Carbon fiber wheels, with exclusive standard all-season tires, complete the car’s iconic, race-ready look and provide sure-footed performance in a variety of conditions.

 

“As we anticipate another record-breaking Indianapolis 500, it’s only fitting that the quickest production Corvette will pace the field,” IMS President J. Douglas Boles said. “The performance enhancements tested on the track make their way to the street, and the Corvette E-Ray is a prime example of that Chevrolet innovation.”

 

Corvette is the longest-running car nameplate in automotive industry history, so it’s no surprise Corvette has paced “The Greatest Spectacle in Racing” more times than any car. The 2024 race marks the 35th time for Chevrolet to pace dating back to 1948 and the 21st time overall, since 1978 for America’s favorite sports car.

 

Visit IMS.com for tickets and more information on all Month of May events and activities at IMS.

 

Founded in 1911 in Detroit, Chevrolet is now one of the world's largest car brands, available in 80 countries. Chevrolet models include electric and fuel-efficient vehicles that feature engaging performance, design that makes the heart beat, passive and active safety features and easy-to-use technology, all at a value. More information on Chevrolet models can be found at www.chevrolet.com.